2022年秋季流媒体状况报告发布
今天StreamingMedia.com和帮助我流研究基金会推出了最新的 流媒体状态调查报告，由 Tulix. 这是第六版的双年度报告, 基于2022年秋季的调查回复, covers topics from average data rates and video resolutions to the impact that advertising revenues have on overall operational costs.
这份新报告详述了最近一份报告中提供的细节 流媒体西部主题演讲 during which time 流媒体’s conference chair, Eric Schumacher-Rasmussen and 帮助我流研究基金会的蒂姆·西格林(Tim Siglin)加入了舞台 Tulix 创始人George Bokuchava和Nino Doijashvili.
The most recent report also covers trends in softening viewership and higher-end revenues that were first noted at 5月在波士顿举行的流媒体东部2022研究主题演讲 and have now accelerated significantly to the point that lower-end viewership rates have now risen enough—as an overall percentage of survey respondents’ viewership and subscription models—to account for a greater percentage of business opportunity than do the higher-end viewership models.
“对我们来说, 1,000 to 5,000名观众实际上是我们在现实中看到的最佳点,乔治·博库查瓦说, Tulix的首席执行官. “我们经常有客户打算买10个以上,但要达到这个数字是非常困难的. 由于多种原因，我们看到越来越多的困难.”
这些原因在报告中有详细说明，可以 在这里下载.
Another key topic explored for the first time in this survey dealt with the impact that advertising revenues have in covering overall expenses for over-the-top (OTT) providers. This is an especially important metric as the industry shows renewed and growing interest in the FAST model, where free ad-supported OTT “television” is used to supplement declining subscription revenues.
Respondents shared details that appear to put advertising revenues at a point where they cover approximately one-third of all costs for the OTT platform representatives that took the survey. 正如报告所示, 这个收入数字似乎远远落后于内容成本, 分销渠道和一般开销, putting the industry in a potential position of not being able to cover costs.
这可能是, 在某种程度上, 因为内容成本在持续上升, both for acquisition of existing content and the creation of newly commissioned original content—account for a much higher portion of overall costs among survey respondents.
而定制内容的成本是, 也许, 对于大型OTT平台来说是可持续的, smaller platforms should work to rein in either content expectations or costs in the near term.
在 流媒体西部研究主题演讲, Schumacher-Rasmussen noted that the industry encompasses a wide variety of OTT platforms well beyond the premium players that draw the most attention. “I made a joking comment a couple weeks ago on LinkedIn about how just for one day I’d like to be able to mute the words Netflix and Disney for my LinkedIn feed and see what it looked like,舒马赫-拉斯穆森说. “One of the things I love about this survey and these shows is that they remind us that the vast majority of OTT providers and streamers are not playing on that playground at all. 这未必是件坏事.”
One final highlight from the survey centers on ongoing trends around the planning stages of various respondents when it comes to rolling out FAST solutions. 对FAST试点项目日益增长的兴趣，我们在 2022年春季版流媒体状态调查报告 延续到2022年秋季版, even at a time when a rise in overall average bandwidth rates puts additional price pressure on OTT platforms, especially as 720p60 and 1080p60 usage in on pace to match that of 1080p24/25/30 due to the continued use of 50- or 60-frame-per-second video when it comes to delivering sporting events on OTT platforms.
“尽管大家都在谈论4K, we consistently are seeing no more than 10% of respondents saying that they are actually serving 4K,西格林说.
今天下载您的调查副本.
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